Posted in KK with Founders

Kaffeinated Konversations with Soniya Kapoor

Kaffeinated Konversations Creative Content Writing Intern, Surbhi Sareen interviewed Soniya Kapoor, Founder of “Artson Publishing House “. She delves into the myriad ways in which she stood up as a publisher and an artist.

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  • Why the name “Artson”?

Artson is not only about collecting stories and publishing them on paper. The purpose to start Artson is to work towards supporting artists. And that’s why the name, Artson.

  • What triggered you to start Artson Publishing?

I am a Career Coach and an international recruitment professional. After working with the best of the recruitment firms, setting up a good career in recruitments, I felt that something was missing. It wasn’t enough. I constantly kept feeling that it was not my soul’s calling. One day while cleaning my closet, I found out an old notepad. And there was it. I had written some good poems and I had never really paid attention to it. That is how I started writing consciously and got in touch with a lot of writers. Within a short time period, I found out that Writers need a lot of help professionally. Sometimes, they are clueless, sometimes they need to little push. And that is how Artson was born.

  • What kind of literature has influenced you?

Poetry. And I like non-fiction a lot. Sometimes I crave for it. Machinery, construction, Oil & Gas and chemicals, Automobile, these are the kind of words that fascinate me.

  • You conduct many online activities – one of them being “Writing Challenge”. How do you manage the creativity energy during the process of assimilating all the responses?

Let’s put it in straight words. It is a big TASK. First, I choose the writing prompts/tasks/challenges for 30 days. I am always concerned that they must match the theme and general interest of various participants. And then once we complete the challenge, I go through each entry again.

Now, coming back to your question, let’s put it this way, I feel honoured to read words of so many people. These are not just few random words. People put their heart out on the paper ( digital ). People share their inner most feelings with me. And that is the biggest source of positive and creative energy. Also, apart from arranging, managing and judging, various writing challenges, I write everyday.

  • From the closet of The Heart was like a project in which on discovering the past communication and messages, stories triggered. How close is this book to you?

This was, and still is my dream project. Whenever I think about this book, I visualise a person sitting on the floor with their closet doors open, and from the pile of the clothes, they find out an old paper that has a few things written on them. The person has a smile and tears at the same time. And that is what this project means to me. Letting go off the things, putting your heart out and share the most honest feelings of your heart.

Now, this is not just a book. We have turned it into an ever going project. We have a lot to do. (Already thinking of some ideas )

  • Ability on Wheels is a combination of real life stories and lots of facts. How did you manage to keep the pace of the writing given the fact that it’s a non-fiction book?

As I mentioned, I love non-fiction books. I have read a lot of them. So, I knew that what are the things that we must avoid. Working on this book was a challenge at first because we had to make sure that the reader should not feel lost while reading it. I first worked on editing of real life stories. And once that was done, I worked on the facts and information part. And because it had facts and important information, I had to do a lot of fact-research. And then, we did a lot of rounds of editing and re-editing. We kept the stories in simple language and facts in a very direct yet informative way. It helped us to make it a beautiful book. Working on this book was so exciting that it never felt like I was working.

  • Which other writing projects/ books are coming up?

Now, we are accepting submissions for poetry book. Also, we are coming up with a few poetry and short story collections. And soon, we might start accepting submissions for second edition of “From the Closet of the Heart”.

  • 3 writers you admire the most and why?

Robert Frost – When I was clueless, I read his poems. A lot. Charles Bukowski – For his influence on modern literature. Tony Robbins – For the fact that he is real. And when you read him, he gets too real with you.

  • Publishing world is hard on Women Publishers. Do you agree? Your comments.

I want to tell you all the good things about not feeling it this way. But, sadly I can’t. I do not feel it that way when I go to the printing press where there are only male workers, I do not feel it that way, when I have to pick up heavy boxes of books, I do not feel it that way when I have to negotiate with the logistics guy. I feel that the world gets hard when I am asked to offer discounts. When I am asked to keep my fee minimal. Reason? It is because I am a young woman, running my business alone. I have spoken to some educated people, and then I was asked not to keep the fee high and sometimes, I was also expected to work for free because, oh well, a little young girl running her startup alone. She must not earn good money.

And this happens in all the industries. So let’s look at the positive side that there is a lot of scope. If you work hard, if you provide quality work, none of it matters. Let’s not sit down and be bothered about it. Keep good people close by and keep expanding that circle.

  • When not dealing with books and publishing, what do you like to do?

I try to be a part of the outside world. The world that is connected to my personal life. And, I cook, I read. My house is 5 minutes away from lake. So, I sometimes go there for a walk. I talk a lot with my Mom. And also, I make Dreamcatchers.

 


FOUNDER BIO:

Soniya Kapoor is an experienced and skilled Recruitment Professional, passionate to explore recruitment as function and industry more and more every day. Having worked independently on large scale Turnkey Projects and Independent Positions.

Artson Publishing House, based in India, is one of the fastest growing self-publishing platforms. Founded by Soniya Kapoor to help writers to realize and breathe calling of their soul. They offer a wide range of professional services like publishing, online promotions, design, editing, and distribution. Contact them at getpublished@artsonpublishing.com 

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Posted in KK with Founders

Kaffeinated Konversations with Bernard D’Sa

Kaffeinated Konversations Creative Content Writing Intern, Surbhi Sareen interviewed Bernard D’Sa, Founder of “Raindrops Company”He rains upon us his answers.

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SS: You were a writer and still are. What experience/s put you into the publisher role?

BD: I am a poet and writer first; I write thesis and research papers. My first experience with Publishing was in 2008 where few of my works were published and since then it has been a long journey. I have interacted and met many publishers and understood the difficulties and problems they undergo; from marketing to distribution. It been easier for me to look at this publishing segment from an author’s point of view.

SS: What is your view of the future of anthology in India? Will they last or it’s just a fad?

BD: In today’s internet age everything that we see is a craze and will eventually fade away. The concept of an anthology is a brilliant one. In a book you can get 10-15 different stories written by different people from various walks of life. This in return adds spice to the book and the reader enjoys it. The paperback books are going to stay and print media will always be the favorite one even thought everything around us is digitized.

SS: What’s the best way for a writer to be published? Self-published or Traditional Publishing?

BD: There is nothing called the best way as such; it basically depends on the manuscript. In 2008 we didn’t have many publishing houses and it was very difficult to get your book published but thanks to self-publishing we have a complete access and control to what happens to our manuscript and how far you want the book to reach.

 

SS: What do you enjoy more? Writing or Publishing?

BD: I enjoy writing the most but publishing is fun and more interesting. You get a different story then you plan out its editing part, the book cover and then discuss with the author and create marketing plans and pre-orders and book launches and then media, reviews and book reviews. We at Raindrops take ample of time before selecting the manuscripts and drafting out a plan on its execution.

 

SS:  Why the name “Raindrops”. How was the concept connected to publishing?

BD: RainDrops fall on everyone. The concept we have worked out is that every drop of rain counts. For example, if the drop falls on a leaf, it turns into a pearl and when it falls on the ground, it gives out nice fragrance. I find raindrops pretty brave and they are not afraid of falling. I come from an era where self-publishing was not everyone’s cup of tea. I wanted to create a platform wherein we have both published authors and amateurs sharing the poems and stories in the same book. We have created several anthologies wherein we have taken bestselling authors and also newbies and giving them a base to establish themselves

 

SS: What genre do you focus on mostly? Why?

BD: We are open to all genres but we are mostly focused on Poetry and Philosophy. There are very few publishing houses that support poetry and I find poetry dying as an art form. We support poetry and have various contests to help people to find out their hidden talent. Drenched Thoughts is such a platform for people to share the poems, one liners and rhyme to the given stanzas.

SS:  Who is your favorite author? Why?

BD: Dan Brown, the amount of research he does for his books is tremendous and the way he simplifies and puts across to the readers

Jeffrey Archer, his way of narrating is mind blowing and his presentation is the best.

And I consider myself lucky because I have met both of them

 

SS: Your favorite books? Why?

BD: I love reading books of various genres irrespective of any particular banner or author.

All Books by Robert Frost

Dan Brown- Angels and Demons

I have read all the religious holy books.

My favourite is The Bible; it always inspires and gives solace in times of trouble.

 

SS: Your views on publishing industry in India and its future?

BD: The publishing industry has a long way to go. Everything related to media, news, books, movies are interconnected with the publishing industry

There are many content oriented websites, eBooks coming into the scene and many major changes are underway. Everything is just via one click. As technology advances, we can hope that the industry will grow in abundance.

 

SS: When not writing or publishing, what do you enjoy doing?

BD: I love music. I have a collection of soulful music. I play the guitar and entertain myself. I am very active in the music industry too.

 

SS:  What are your plans with RainDrops?

BD: We have just restructured the way Raindrops functions giving way to more opportunities and being more author and reader friendly. We have increased our production and also our offline distribution network. In 2017, you will see us signing new authors and also collaborating with published authors to create something new and wonderful. We will be getting into regional books like Marathi and Hindi under Arusha Books banner and poetry related anthologies and book series coming under DrenchedThoughts.

Visit our newly redesigned website www.raindropscompany.com

 


 

FOUNDER BIO:

Bernard D’sa is born and bred in Mumbai but settled down in Bangalore. He has a degree in English Literature and has also studied philosophy and spirituality. He writes a blog “Beautiful Inspirations” which is instrumental in inspiring and motivating masses .He is also a prolific writer of poetry and philosophy. You can find his recent work on Amazon, Flipkart and Infibeam. 

In 2009 he introduced a newsletter called Inspirational Times which had inspirational stories, quotes, and then he introduced a small booklet called Bernard Poems that were written by him. Later on he started writing love sonnets into a book called Collector’s Guide. Soon it became very well known among his friends and they began demanding for copies of all three. It then was too difficult .So he merged all three together into one giving a complete new platform to Beautiful Inspirations. And then from newsletters to book, emails to blog, Orkut to Facebook.

Beautiful Inspirations has been a name to be remembered…. The tag line goes very well stating… One Source, Many Inspirations…. keeping God as the main source of all inspirations.

He also writes on topics of Inspiration, Business, Philosophy, Spirituality, Arts and Poetry. He is involved in NGO activities and owns a publishing house “RainDrops Company”.

Follow him on Twitter: @BERNARDDSA
Add on Facebook: https://www.facebook.com/bernard.dsa
Instagram: bernarddsaa

 

 

 

 

Posted in KK with Founders

Kaffeinated Konversations with Vipul Madhani

Kaffeinated Konversations Creative Content Writing Intern, Surbhi Sareen interviewed Vipul Madhani, Founder of “Pustak Mandi“. He unravels his journey from then to now.

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Vipul loves biking apart from delving into books

SS: How was the idea of “PustakMandi” born?

VM: Umm. Question everyone asked me and still asking. Sometimes I feel that this is why I made PustakMandi.

There is no limit of ideas in life but the one idea which can get you to achieve your dreams is difficult to find.

I always wanted to do something of my own. Like I always had a thought that what I have studied and learnt is good enough for letting me do something of my own. A boy with a thought of doing higher studies and shift to abroad has turned out in a business is something I still imagine. I always wanted to study and shift to abroad. Study for me was not just to pass exams but always it was like my passion. Though I realized it very late.

Soon after my grad, my dream of going out got shattered and ultimately I joined the Service Industry and tried hard to achieve my dreams. But what people say is correct that in IT you can’t do what you want. So soon I started my research and began to do what I am good at. Creating Web apps and researching about Online stuffs which was on the top 2 years ago. So I did lot of research and ultimately PustakMandi came into existence.

 

SS: Share the journey of the initial stages of PustakMandi and what it is today.

VM: My favorite thing it is.

Anything or everything in the start is complex. Higher the dreams more your struggle.

PustakMandi initially started with different idea but ultimately it went in a different way. Whole idea of PustakMandi was never for a Monetary Benefit but it was always to make a community. If I compare it with the PustakMandi which was started 2 years ago, we have diversified on a huge path and now PustakMandi is not just an e-ecommerce platform. People/Authors come here not just to purchase but they come to feel a homely shopping like they do in an actual store.

 

SS: With so many sites selling books and even apps too (along with giants like Amazon and Flipkart) how did you create market presence?

VM: This is common question to every entrepreneur now a day. I don’t know why this question comes whenever any new startup comes. But frankly competition word is not in my dictionary. During school days this word was something important but now this is just a word without meaning.

Must be wondering what kind of thinking I have. Now to be honest, if someone thinks that these are our competitors then they can never go ahead of them. Instead why don’t you think that you are the only one. You have to reach to the core of people. This is what I did and I am still doing. None of our features are related to other marketplaces. We are here to create our own community and that’s why we are specific to books. Now back on your question, Amazon and flipkart are doing their work and we are doing ours. Amazon was established in 1996 and they went popular in India now that to by support of Amazon US. But PustakMandi is Indian origin and doing good with its time. Also major thanks to people/Publishers/Authors who supported us in every step we kept. Soon we will be someone that people can’t stop themselves talking about us biut yes not on defeating anyone. Just being ourselves.

 SS: What’s the best thing about PustakMandi that attracts the book lovers?

VM: First of all, its name itself. PustakMandi, name says it all. Secondly its features which no site has. Plus, the facility. Now I can’t answer why we are good. That will be better answered by our customers.

 SS: You offer a range of services. Which of the services are in demand with your customers?

VM: There are many services like WhatsApp, book on request, featured books. We are coming up with more as well which have never come into existence.

We are just trying to be in sync with modern generation by keeping in mind that no old generation get impacted. We are trying to create a diversified platform which attracts both.

 SS: We know that bibliophiles find it difficult to part with their books. How comfortable are your customers in selling their books?

VM: Umm. This one is difficult. We don’t target to sell any specific book or of one author. We are a community where anyone or everyone can create his/her own attraction. We accept request of every author/Publisher/individuals. That’s what we believe. We don’t ignore anyone saying that we can’t feature them, nor we are accepting everyone. We are trying to be neutral so that no one thinks bad.

 SS: Who are the people behind PustakMandi? Do share about your team

VM: Majorly our customers/fans/Readers are behind PustakMandi. Without them it’s nothing.

But if you are asking about our core team, then they all are my best buddies of life from college. Few are unknown to me but yet dear to me. We have never met but working for and with PustakMandi like their baby. So yes PustakMandi is not because of people but it is for the people. And that’s my own life moto. To live for the people. This is just a step to reach my goal.

 SS: What are your future plans?

VM: There were lot of plans in the past like doing MS and shifting Abroad. But destiny took me here. Now if I say I need to make PustakMandi big and this is the plan, then I won’t be utmost honest as I am not god who can tell future. I am just a simple boy who is doing everything what every entrepreneur should do. No work is small or big. Just do it with full honesty. That will make your future automatically.

SS: Thanks a lot for giving your time for the interview and sharing the story of your rise in the media and publishing world!


 

FOUNDER BIO:

Vipul Madhani is Founder and CEO of PustakMandi.com an online portal that connects bibliophiles in droves. Vipul started his career as a software engineer but found calling in the world of books where he felt the gap of readers and their books was wide. He founded PustakMandi on an idea and he wanted to test it. Little did he realize that it would grow more than his expectations and today he is completely devoted to rising it further.

Posted in KK with Founders

Kaffeinated Konversations with Dipankar Mukherjee

Kaffeinated Konversations Creative Content Writing Intern, Surbhi Sareen interviewed Dipankar Mukherjee, Founder of “Readomania“. He has given us a sneak peek into his thoughts.

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Dipankar Mukherjee

 

 

SS: What made you start Readomania? 

DM: The love of reading and writing and the belief that the world needs good books to bring back sanity, made me start Readomania. We all live in chaotic times with lower attention span and fast lives. However, such a pace is not sustainable, it leads to insanity. Books/good stories come in handy in such a situation. They help us slow down, take a break, rejuvenate and start again-in short help us stay sane.

SS: Do you target specific kind of writing or are open to any genre/category?

DM: We publish good authors in meaningful anthologies, novels and works of narrative non-fiction. Our books stand out for their perspectives, the plots, the language and most importantly their ability to enrich lives. If the writing is in line with our principles, as stated above, we welcome the content, genre is not a gating criteria.

SS: If anyone wants to submit to Readomania, what are the essentials they need to know to get noticed?

DM: Ask yourself, does your idea have the power to change lives? Does your writing have the ability to influence thoughts? Can your narration create a whole new world for the reader? If Yes, Readomania is at your service.

While evaluating, we look at the central theme, the plot, the characters and the narration. A lot more information is available at the link given below,

http://www.readomania.com/author-speak-view/readomaniablog,92

 

SS: What do you love the most? Managing a publishing house or managing a wonderful resort in Uttarakhand?

DM: I love traveling and reading, so both are close to me. However, I cherish the Creative Writing Workshops that I conduct at Faraway Renz, the best of both these worlds come together. Faraway Renz is peaceful, helps me connect to myself and bring in conviction in what I do. Publishing is what my conviction is.

SS: Many of your writers have been recipients of awards and honors ie. Sutapa Basu, Radhika Tabrez and Ayan Pal. How do you feel?

DM: Happy and Satisfied. Readomania is a mission to bring more authors to the forefront and give them the recognition they deserve. Seeing these authors win accolades is realizing that we are on the right track.

SS: Any favourite author you wish to publish?

DM: Well, we are in the business of creating new favourites. We prefer looking at new talent and helping them grow big.

SS: As a publisher what is the hardest part in dealing with the author?

DM: Convincing authors to go reasonable on marketing and keep them away from so called “marketing experts”

SS: Your views on the current as well as future scenario of publishing industry.

DM: Indian publishing industry is in a strange situation. One can’t make money by being honest and true to the cause, one can only fulfill dreams and be socially important (read as prestige).

There is a lot of growth in publishing, but that comes more from educational books and non-fiction. Fiction is the bottom of the pyramid, small market, low growth and filled with the muck of unreadable stuff published through self-financed modes.

Everyone is an author and everyone can write. However, are they worthy of being read by people? That is a subjective call. The role of a publishing house here is important. They act as a basic filter for readers – to sift through the good, bad and ugly and publish the best. Many may say that such an approach is not correct and hence self-publishing came by. However, with self-publishing the onus of selecting the right content has shifted from the publishing house to the reader. We may call it ‘choice’ but it is actually a burden on the reader.

This is why people are wary of picking new authors and new publishers. However, with good content and sustained efforts in quality management, one can build a brand that is trustworthy.

SS: Coming out with many titles and promotional activities and also managing the resort how do you unwind?

DM: I read books. I watch cartoon and animated movies with my daughter. I spend time in our office library. We have a wonderful collection of books in our office library.

SS: Something not many people know about you.

DM: I love dancing, traveling in a train, eating street food and indulging in family gossip. 😉

SS: Thanks a lot for giving your time for the interview and revealing about yourself in the end! 😀

 


FOUNDER BIO:

Dipankar Mukherjee is the founder of one of the fastest growing Independent publishing houses in India, Readomania. A management graduate from IIT Madras, Dipankar has worked for the consulting industry for almost eight years, for organizations like IBM and Ernst Young. He quit his corporate life in 2013 and started work on his literary venture. Within a span of 18 months, Readomania has launched 20 books, and is a Limca Record holder for publishing India’s First Composite Novel. Readomania has a following of 15000+ readers and authors. He also runs a writing retreat in the Himalayas by the name of Faraway Renz.

Posted in KK with Founders

Kaffeinated Konversations with Tushti Bhatia

Kaffeinated Konversations Creative Content Writing Intern, Surbhi Sareen has had an amazing interview with Tushti Bhatia, Founder of “Author Paradise“. She has left us pink with her responses!

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SS: People believe that publishing is a male-dominated industry. Did you have any notions of that when you joined the publication fraternity?

TB: Well if you ask me, I never gave a thought about it, neither I thought about the aftermaths of it too. Before coming into publishing I have promoted almost 60 titles and I knew the in and out of this industry and trust me till date so many publishers have issues with me because of the fact that I have my own ideologies and the way me and my team work is different.

When I entered this bastion I was well aware that people would take me as just a girl who has an idea of a startup but I was also convinced that I have my own ideals to implement and that I was not merely a young entrepreneur but also somebody who does not consider this industry to be the inheritance of our male counterparts but simply as somebody who could bring about a positive change in the literary industry of India.

 

SS:  Selling books is harder than writing them. Is it true?

TB: Well yes it is and there is a thing common in both the things, I read it somewhere ‘ I write what I want to read’ and while I am selling books, my ideas does not change, my prime objective is to sell those books which I feel deserves to be a part of the literary field of India. Coming back to the question, well I feel that yes, both the things require utmost sincerity, dedication, hard work and yes it requires to be equipped with the preferences of the target audiences in that way I can be assured of the fact that I m selling the right books and yes I m encouraging authors to write books  which stand out from the millions of book that have flooded the literary market. And in that way selling books is made a tad bit difficult.

SS: People are more obsessed about titles and covers. Your comments.

TB: Yes I absolutely agree with you. Yeah definitely attracted with catchy covers and curiosity generating titles aren’t we? Suppose if you walk into a bookstore which book would you opt for, a spiritual book which has a yogi baba standing naked on the cover or a Preeti Shenoy book with a sublime cover and a title that say ‘ The One Who Cannot Have ‘. Well according to me I will go with the latter because the yogi baba does not deserve an ounce of my money and time and I don’t get an idea when I read the blurb and try to connect it with the bookcover and title, because A yogi baba standing evokes no interest but the catchy Preeti Shenoy surely does. Its a trend that the best sellers have the best titles too, if you look at Durjoy Dutta, Sumrit Shahi and Ashwin Sanghi they are on the top because they have catchy titles and one can not belittle this fact. For ex : of course, I am single and so is my girlfriend!

SS:  Some books (classics) like Moby Dick get famous after decades. Does this scenario stand true even today?

TB: Yes it does, because if you see on a daily basis people change their preferences and what they want to read changes. In this scenario you can not really depend on just the numbers of books that the author manages to sell and let’s face it the taste of the indian audiences is such that the classics stand neglected and underrated while the novels which have the same plot spiced up make moolahs in the literary field.

SS:  Since you are in process of writing a book a candid question: What do you enjoy the most? Publishing or Writing?

TB: Well I enjoy publishing books the most because when I see the authors holding their babies in their hands after getting it published the smile is priceless and that makes me feel proud of the fact that at least I made someone’s dream come true. And trust me my writing sucks and I don’t think I would be coming with my book soon, I feel amateur when I read so many good books and that fact haunts me that I can’t even manage to write .01% of what they have written.

SS: How do you combat distractions emerging from so many tasks related to publishing, writing and various engagements?

TB: Credits goes to my team, they give me ample time by managing everything on their own.

SS:  Any anecdotes or experiences that made your detractors shut up

TB: Well they made me what I am today and am grateful to them, their positive ways enriched me and made me successful, and their negativity strengthened me. While they still are back bitching about me, I am here and expanding my venture and yeah I can shout this from roof tops that I AM HERE TO STAY. And I would like to say this to my competitors who are copying our ideas and making quick money that ‘ you can steal my ideas but not my efforts and personality ‘.

SS:  Future plans?

TB: Yeah right now I am working on my venture and I am doing every possible thing to make it one of the most promising startups of our country and I guess only time will tell about my future plans!

 


FOUNDER BIO:

Tushti Bhatia, 21 has completed her graduations and is preparing for her post graduation. She has completed her education from various cities like Chandigarh, Lucknow, Jaipur and Ajmer.  Currently she resides in Jaipur where she is working on her startup Author Paradise and MAD ( her publishing house ). She is a B.com graduate and left CMA in between to pursue her dreams. She is a part time baker and loves reading.

Posted in KK with Founders

Kaffeinated Konversations with Chetan Soni

“we live by the choices we make.”
– Chetan Soni

Kaffeinated Konversations Creative Content Writing Intern, Surbhi Sareen has a quick round of interview with Chetan Soni, Founder of “Half Baked Beans

SS: The name “Half Baked Beans” is different. But why half baked? Why you came up with this name?
CS: This name was conceptualized when I was having a discussion with a friend. At that time there was no story behind it but then we realized we are all half baked in this world especially writers. They need a mentor , guide to hone their skills and project their work in a better way. That is where Half Baked Beans comes into the picture.
SS: Why publishing? What attracted you to this industry?
CS: I have always been fascinated with telling stories in any form. Somehow we felt that good stories were not coming out in the market due to various reasons. With a publishing house we have the liberty to get different kind of stories out. Probably the love for books and the written word got me attracted towards it.
SS:  Does the demands of publishing world energize or exhaust you? 
CS: Well it is exhausting and tiring sometimes. More than physical it is mentally tiring as lot of new writers are not aware how publishing industry works.That increases our workload but the power, responsibility , ability to get good stories energizes you.
SS: What’s the best part of the industry? What’s worst?
CS: Every industry or profession has their pros and cons.Therefore there is no one best and worst thing about it .One has to choose what’s best for them and work accordingly.
SS: Did your foray into publishing change your views about authors and books?
CS: It certainly did. Sometimes once you get into that business mode it becomes difficult to keep emotions and financials aside. The respect for authors and books is still there though. We realized that there are a huge number of writers in India and equally large number of publishing houses but there is space for more .It was easier to understand their problems after a point of time .
SS: According to you, should a publisher be a marketing maverick or a coach to the authors?
CS: Traditionally a publisher should be a coach to authors but with changing times they have to learn every nuances of marketing. For example we should know about digital marketing, branding and offline marketing because with so much competition and less reader space marketing activities do stand out.
SS: Chetan, you don many hats and have variegated experiences in education, adventure, travel, entrepreneurship, publishing etc. Which of all these you love the most and why?
CS: Well I am still not doing the thing I love the most but out of these I enjoy education and teaching the most . There is so much potential in our education sector, both professionally and personally as a student spends more time with a teacher than friends or parents. So a teacher/coach has extra responsibility to mold a child’s career .
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Half Baked Beans Team
FOUNDER BIO:
An engineer-MBA by education and an experimental foodie, a reluctant traveler who likes to call himself “The Storyteller.”  A part-time writer , entrepreneur and publisher Chetan hangs out with Charlie in his free time.