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ALONG THE BACKWATERS

Official logo of the Kerala Government Tourism...
Official logo of the Kerala Government Tourism Department. (Photo credit: Wikipedia)

While Kerala is a stunning tourist place, it seems that the Tourism Dept. is going full length to woo the crowds and this time is is well done.

Our Own Venice
Our Own Venice

Spread across half page of the newsprint; the aerial view of the backwaters is a breathtaking sight. The tagline of ‘God’s Own Country‘ is just apt in its description here. Why I like this advt? It just shows what it needs to show without any fanfare. There is no hard to beat langugae nor any metaphoric nonsense.
A well laid out advertisement that I saw after a long time. I am sure this puts the pictures of all those gondolas in Venice to shame!

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