Ideas change lives! And creative solutions pleases all! Trying to bridge the gap between customer expectations and client’s reluctance sometimes haggles on the border of neurosis! But it is during such tug-of-war times that I love to think of some quirky but achievable solution! Who said copywriters only write? We ideate and even brainstorm on creative solutions too!!
- JWT Warsaw : Copywriters Crossword [Video] (scaryideas.com)