I am sure this scientific fact can be applied to our advertisements and copywriting. Human psyche has been the subject of a lot of research and probes thereby enabling us to do what we can do and want to do. Eliciting responses that are primed to our product/services is what we need to become experts into. Once we move on to this scientific plane we can do marvels with our jobs. However there is a catch. If we don’t involve creative component to this scientific truth – the whole thing will bite the dust. The bottomline is to meet science with arts and creativity.